Consumer Attitudes Perspective on Non-deceptive Counterfeit for Printer Ink Products: A survey for Surabaya Big City, Indonesia

Musnaini Musnaini, Syahmardi Yacob

Abstract


The research purposed to analyse and provide empirical evidence about the influence of antecedent (Value Consciousness) and (Personal Gratification) on consumer attitudes about counterfeit printer ink products. This study was used multiple linear regression analysis with SPSS software program. The population used is in Surabaya with the criteria of consumer users of printer ink. Whereas samples used were 100 people with an accidental sampling method. The results revealed that the awareness of the value (Value Consciousness) and personal satisfaction (Personal Gratification) positive and significant effect on the attitude of product counterfeiting ink printer (Attitude towards Counterfeit Product). Based on the results of the partial analysis proves that the construct of personal satisfaction (Personal Gratification) provide the greatest influence for the positive attitude of consumers to counterfeit printer ink products.

Keywords


Value Consciousness; Personal Gratification; Attitude products; Counterfeit Product

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