Investigating Service Quality on Repurchase Intention: A Study of Low-Cost Airline Carriers in Malaysia

Muhammad Aizat Rosli, Nurhanan Syafiah Abdul Razak, Muhammad Amirul Syafiq Amran, Muhammad Saifuddin Zulkifle, Mohamad Ismail Suhaimi, Muhammad Naqib Nasir

Abstract


The paper attempts to investigate the relationship between service quality towards repurchase intention in passengers of two low-cost carriers offering airlines service in Malaysia. This study covers a quantitative research. All of the respondents are recruited on a voluntary basis. The target respondents of this study are among the passengers who had travelled on low-cost airline carriers in Malaysia. In this research, the lowest respondent are not predicted to be less than 400. The finding of this study expected to contribute to be practitioner as well as marketer the essential of service quality and passenger satisfaction in determining of behaviour intention of passenger of low-cost airline carriers.

Keywords


Service quality; customer satisfaction; customer intention; low-cost airline carriers.

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