Building Employee Engagement to Achieve the Vision and Mission of Satya Negara Hospital

Deasy Nurindah Sari, Mus Aida, Rokiah Kusumapradja


This study aims to analyze the jointly significant influence of internal marketing, self-efficacy, and employee engagement on the achievement of the Vision and Mission of Satya Negara Hospital. A quantitative approach with path analysis method using the Structural Equation Modeling equation was used as the methodology of this study. The sampling technique was carried out by purposive sampling as much as 63 respondents. It is based on the number of health workers with permanent employee status at Satya Negara Hospital. The results show that Internal Marketing, Self-Efficacy, and Employee Engagement have a significant influence on the achievement of the Vision and Mission of Satya Negara Hospital. Partially, Internal marketing directly has a significant positive influence on the achievement of the Vision and Mission of the Satya Negara Hospital. Internal Marketing also has a partially significant positive effect on Employee Engagement at Satya Negara Hospital. On the other hand, Self-efficacy has a significant positive effect on Employee Engagement at Satya Negara Hospital partially. Self- efficacy directly has a significant and weak positive influence on the achievement of the Vision and Mission of the Satya Negara Hospital partially. Furthermore, Employee Engagement directly has a significant positive effect on the achievement of the Vision and Mission of the Satya Negara Hospital partially. Internal marketing indirectly has a significant positive influence on the achievement of the Vision and Mission of the Satya Negara Hospital through the variable employee engagement intervening. Self-efficacy indirectly has a significant positive effect on the achievement of the Vision and Mission of the Satya Negara Hospital through the intervening variable employee engagement. The findings of this study are that Employee Engagement acts as a partial mediation variable to provide a strong indirect influence on Self-Efficacy towards the Achievement of the Vision and Mission of Satya Negara Hospital. The managerial implication of this research is to improve the remuneration system and rewards obtained by health workers fairly and appropriately based on the individual performance of health workers.


Internal Marketing, Self-Efficacy, Employee Engagement, and Achievement of Vision and Mission

Full Text:



Agusty Ferdinand. Management Research Methods, Agency. Diponegoro University Publisher. Semarang. (2012).

Akimova, Irina. Development of Market Orientation and Competitiveness of Ukrainian Firm. European Journal of Marketing, p.1128-1146.

Amabile, Teresa, M dkk. Assesing The Work Environment for Creativity. Academy of Management Journal, p. 1154-1184.

Bakker dan Schaufeli. Job Demands, Job Resources, And Their

Relationship with Burnout and Engagement: A Multi-Sample

Study. Journal of Organizational Behavior. (2004).

Bakker dan Schaufeli. Job demands and job resources as predictors of absence duration and frequency. Journal of

Vocational Behavior. (2003).

Bakker dan Schaufeli. Work engagement: An emerging concept

in occupational health psychology. Journal of Managerial

Psychology. (2008).

Bakker dan Demerouti. The job demands-resources model:

Stateof the art. Journal of Managerial Psychology. (2007).

Bharadwaj, Sundar G, P.R. Varadarajan, dan Jihn Fahy. Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions. Journal of

Marketing, Vol.57, Oktober, p. 83-99. (1993).

Bernthal, Paul R. Measuring Employee Engagement. Research of

Development Dimensions International, Inc. (2006).

Bryson & Alston. Creating and Implementing Your Strategic Plan; A Workbook for Public and Nonprofit Organizations, John

Willey & Sons Inc., USA. (2005).

Calantone, Roger J, Benedetto, C. Anthony dan Bhoovaraghavan, Sriraman. Examining the Relationship between Degree of Innovation and New Product Success. Journal of Business Research, p. 143 – 148. (1994).

Craven, David W. Strategic Marketing. Volume 1, A Translation, Erlangga, Jakarta. (1996).

Droge, Cornelia dan Shownee Vickery. Source And Outcomes of Competitive Advantage: An Explanatory Study in The Furniture Industri. Decision Sciences, p. 669 – 689. (1994).

Day, G. S., & Wensley, R. Assesing Advantage: A Framework for Diagnosing Competitive Superiority. Journal of Marketing, p. 1-20. (1988).

Despande, R., Farley, J. U., & Frederick E. Webster, J. Coorporete Culture, Customer Orientatio, and Innovativeness in Japanesse Firm. Journal of Marketing, p. 23-27. (1993).

Ferdinand, Augusty. Marketing Management: A Strategic Approach. Research Paper Series. No. 01 Master of Management Program at Diponegoro University (March). (2000).

Gallup. Study Engaged Employees Inspire Company Innovation. Gallup Management Journal. (2004).

Gatignon, Hubert dan Jean – marc Xuereb. Strategic Orientation of the Firm and New Product Performance. Journal of Marketing Research. p.77 – 79. (1997).

Gibson, James L., Ivancevich, John M., Donnelly Jr., James H. Organizations: Behaviour, Structure, and Process, 10th edition. McGraww-Hill Boston. (2000).

Hair, Joseph F. JR., Rolph E. Anderson, Ronald L. Tatham, William C. Black. Multivariate Data Analysis with Readings, 4th Edition. Prentice Hall, New Jersey. (1995).

Hughes dan Rog. Talent Management, A Strategy for Improving Employee Recruitment, Retention, and Engegement within Hospitality Organization. International Journal of Contemporary Hospitality Management. (2008).

Hunt, J. B., and Wallace, J. A Competence – based approach to Assesing Managerial Performance in Australian Context. Asian Pacific Journal of human Resources, p. 52 -66. (1997).

Han., Jin K. Srivastara. Contomer-led and Market Oriented Let’s Not Confuse the Two. Strategy Management Journal. pp. 1001- 1008. (1998).

Jaworski, B. J, & Kohli, A. K. Market Orientation: Antecedents and Consequences. Journal of Marketing, p. 53-70. (1993).

Kaplan, Robert S. and David P. Norton. Balanced Scorecard: Putting strategy into action. Erlangga, Jakarta. (2000).

Kohli A. K., & Jaworski, B. J. Market Orientation: The Construct, Research Proposition, and Managerial Implication. Journal of Marketing, pp. 1 – 18. (1990).

Kotler, Philip. Dan Keller, Kevin. Marketing Management Edition 13: Marketing, Management, Third Edition. Jakarta: PT Gelora Aksara Pratama. (2009).

Li, Tiger dan Calantone, Roger J. The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and empirical Examination. Journal of Marketing, p. 13 – 29. (1998).

Li, Ling X. An Analysis of Sources of Competitiveness and Performance of Chinese Manufacturers. International Journal of Operation and Production Management, Vol.20, No.3. (2000).

Lukas, Bryan A., and O.C. Ferrel. The Effect of Market Orientation on Product Inovation. Journal of The Academy Marketing Science. No. 2 Vol. 28 p. 239-247. (2000).

Margaretha, Meily, Saragih, Susanti. Employee Engagement: Efforts to Improve Organizational Performance Article in the 2nd National Conference UKWMS, Maranatha Christian University, Bandung.

Mintzberg. The Rise and Fall of Strategic Planning. Prentice Hall, Great Britain. (2000).

Napier, et al. High Impact Tools and Activities for Strategic Planning. McGraw Hill Company, New York. (1998).

Nurofia, Fifi. Getting to know Employee Management. Journal of Psychology Maranatha University. (2009).

Porter, Michael, E. Competitive Strategy. The Free Press, New York. P. 20. (1990).

Robert, F. Hurley and G. Thomas, M. Hult. Innovation, Market Orientation, and Organization Learning: An Integration and Empirical Examination. Journal of Marketing. Vol. 62 Juli 1998. Pp. 42-54. (1998).

Rifaldi Zulkarnaen. Caring Behavior Factor Analysis of Implementing Nurses at Haji Hospital Surabaya based on Gibson Performance Theory. Thesis for Nursing Education Study Program, Faculty of Nursing UNAIR. (2017).

Robbins, Stephen P & Timothy A. Judge, Organizational Behaviour, (terjemahan Angelina, Diana). Salemba Empat Jakarta. (2008).

Robinson dan Hayday. The Drivers of Employee Engagement Report 408. Brington: Institude for Employement Studies. (2004). [40] Samsul Arifin, et, all. The Influence of Discipline, Competence,

and Work Motivation on Employee Performance, Mayjend Sungkono University, Mojokerto, ISSN 2540-959. Global journal vol.02, No.01. (2017).

Sandy d, Jap. Pie-Expansion Efforts: Collaboration Processes in Buyer Supplier Relationship. Journal of Marketing Research Vol. XXXVI November 1999, pp 461-475. (1999).

Sekaran, Uma. Research Methods for Business. Third Edition. Southern Illionis University. (1992).

Slater, S. F. and Narver, J. C. Market Orientation and The Learning Organization. Journal of Marketing. Vol. 59 p.63-74. (1995).

Suharsimi Arikunto, Dr. Research Procedure A Practical Approach. Jakarta: Rineka Cipta. (2013).

Susanto A. B. Revealing the Secret of Employee Engagement. BNI Sinergi 46 Magazine, XVIII/ edition, August. (2008).

Trisnantoro. Strategic Aspects of Hospital Management; Between Social Mission and Market Pressure. Andi Offset, Jogjakarta. (2005).


  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

Supported by :

Indexed by :