Duck Nugget Frozen Food Market Analysis and Marketing Strategy as a Startup Business Plan in Indonesia

Abstract

Based on statistical data, the population rate in Indonesia reaches 4 million a year. Prominent contribution it is assumed to be the bonus for the food industry growth in Indonesia. According to, the development of food industry, specific as a frozen food increase at 7% a year. The frozen food industry manufactures specific products like sausages, potatoes, and nuggets. The ingredients of the frozen food are chicken, fish, or manufactured beef. In addition, beef favored by the majority of frozen food manufacturers. On the other hand, duck is rarely used as a food ingredient by a industry. In fact, every year the number of duck consumption is increased, so there is a chance aim to analyze marketing strategy for the duck nugget production. Accordingly, PT. BEFINDO FOOD chooses manufactured duck as the main ingredients of its frozen food production. The purpose of the business to create the biggest duck nugget manufacture in Indonesia with good quality product. In order to achieve the result, we reduce the fat amount and duck smell, and improve the production process so that this product is healthy and no cholesterol remains in the duck nugget product. PT. BEFINDO FOOD will apply Competitive Profile Matrix and SPACE Matrix to investigate position and preferred strategy. In addition, the NICE method is performed in this work together with a company. PT. BEFINDO FOOD will maintain its nugget duck sales using electronic media and cooperation with other company to analyze marketing strategy.