Promoting Indonesia’s Halal Tourism Package trough hatiIndonesia.tr, a Mobile Application as a Guidance Tool for Halal Travel Seekers

Abstract

Since halal tourism becoming way of life for Muslim and non-Muslim in this world, Indonesia as a country with the largest Muslim population and have super spectacular scenery have to show up among other countries which provides halal tourism packages such as Malaysia, Japan, Thailand, Dubai, and etc. The Global Muslim Travel Index 2015 report noted that the tourist segment was worth US$145 billion, with 108 million Muslim travellers representing 10 percent of the entire travel economy. It is expected to grow in worth to $200 billion with 150 million travellers by 2020 (thejakartapost.com, 2015). This fact makes halal tourism as a very potential market for some countries-even some countries with small Muslim population highly interested in offer halal tourism packages. HatiIndonesia.tr is the first halal travel guidance application in Indonesia. It will help halal travel seekers to find halal destinations, hotels, restaurants, mosques and also other features such as prayer time, qibla directions, and etc. By using HatiIndonesia.tr, all halal tourism sector will be integrated into one pack of wonderful application. HatiIndonesia.tr will give a hub for halal travel seekers with halal tourism providers. Halal tourism providers mean all vendors from micro, small, and medium enterprises to a huge vendor in form of company. Hopefully, by the existence of this application, tourism in Indonesia could be better prepared to compete in the ASEAN and also in globe’s sphere. HatiIndonesia.tr will give a chance for halal tourism in Indonesia grow rapidly and able to compete with other halal tourism providers globally.