Examining the Effect of Customer Satisfaction towards Repurchase Intention: A Study of Hotel Sector in Selangor, Malaysia

Faranaz Fatini Zaharan, Nurhanan Syafiah Abdul Razak

Abstract


This paper is attempting to verify the effect of customer satisfaction on repurchase intention in hotel industry in Shah Alam, Selangor. As a conceptual paper, the research is considered as a quantitative study. Respondents from 400 consumers are used and will be recruited on a voluntary basis. Considering the nature of the study, the complexity of the research model and the relatively small sample size, analysis of moment structure (AMOS) is selected as the statistical tool to analyse the data. The finding of the study expects to contribute to the marketers as well as practitioners with the valuable insight on the crucial of customer satisfaction and repurchase intention in the hotel sector.

Keywords


Customer satisfaction; repurchase intention; hotel sector

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