The Implementation of Marketing Mix Strategy for Medical Hazardous Waste Processing Companies During Competition Existing Companies over PT. Kelola Lingkungan Kita

Loke Fristanto, Tantri Yanuar Rahmat Syah, Rhian Indradewa, Diana Fajarwati

Abstract


The increasing production of B3 medical waste produced in Indonesia has not been accompanied by the growth of B3 medical waste processing companies. There are less than 10 companies that offer B3 medical waste treatment services in Indonesia, with big names companies such as WASTEC, PLIB and Java Medivest was being the main players in this industry. In this study, we discuss the NICE (Networking, Interaction, Common Interest, Experience) concept of the marketing mix, how to operate, where the business will go, and who should be involved in PT. Kelola Lingkungan Kita, B3 medical waste processing company in Indramayu Regency, West Java, Indonesia. The implementing a marketing strategy starts with analyzing the overall situation of the company. The company must perform a SWOT (Strength, Weakness, Opportunity, Threat) analysis on the company. Apart from SWOT, Segmenting, Positioning is also needed to classify the market to be targeted. In this paper, SWOT analysis can be used to understand the company's business mechanism to become a better and also competitive condition for company strength and to prevent threats.

Keywords


SWOT, STP, Marketing Mix and NICE

Full Text:

PDF

References


. Fandy, Tjiptono dan Greforius, Chandra. (2016). Pemasaran Jasa (Prinsip, Penerapan, dan Penelitian). Yogyakarta: Andi.

. Haryanto, Jony Oktavian. (2017). Beyond Marketing: Growth & Sustainability. Kepustakaan Populer Gramedia: Jakarta.

. Jodi Widardi, Tantri Yanuar Rahmat Syah, Rhian Indradewa, Semerdanta Pusaka. (2019). Marketing Mix Strategy Implementation for Business Plan at LH Hotel.

. Kotler, Amstrong. (2001). Prinsip-prinsip pemasaran, Edisi keduabelas, Jilid 1. Jakarta: Erlangga.

. Kotler, P. Armstrong, G. (2018). Principle of Marketing 17th Edition, Pearson Education.

. Kotler, P. Keller, K. (2014). Marketing Management. 15th Edition, Prentice Hall, Saddle River.

. Kotler, Philip and Kevin Lane Keller. (2011). Manajemen Pemasaran, Edisi 13 Jilid 1 dan 2, Alih Bahasa : Bob Sabran. Erlangga, Jakarta.

. Manap, A. (2016). Revolusi Manajemen Pemasaran. Jakarta: Mitra Wacana Media.

. Mauritius Kurniawan, Tantri Yanuar Rahmat Syah, Semerdanta Pusaka, Rhian Indradewa. (2020). Marketing Analysis over Start-up Business in Lifestyle (Combining Barbershop and Coffee shop) at PT. Jeeva Work Corporation.

. Muhammad Rully Firmansyah, Tantri Yanuar Rahmat Syah, Semerdanta Pusaka, Dadan Ramdhani. (2020). Marketing Plan Implementation over Business Start-up: Food Combining at PT. BERAS JAGUNG NUSANTARA.

. Porter, Micheal E. (1985). Competitive Advantage. New York: Free Press.

. Riskung Karim Marsuki, Tantri Yanuar Rahmat Syah, Rhian Indradewa, Semerdanta Pusaka. (2019). Implementation Marketing Mix Strategy in the New Frozen Food Business: Nugget Duck-Duckan.

. Sutanti Sutanti, Tantri Yanuar Rahmat Syah, Darmansyah HS, Semerdanta Pusaka. (2018). Application of Segmenting, Targeting And Positioning (STP) and Networking, Interaction, Common Interest and Experience (NICE) Model On Startup Company of Service Provider in Indonesia.

. Evan Stiawan, Tantri Yanuar Rahmat Syah. (2017). The effect of promotional benefit on purchase intention moderated by the brain’s tendency of consumers.


Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.


Supported by :







Indexed by :